Built on 45+ years of long-term care insurance experience.
Funding LTC Marketplace is the insurance-marketplace companion to FundingDependency.com, operated by Central States Insurance Services, Inc. and led by founder George A. Mellendorf.
To promote and sell long-term care insurance that will meet or exceed expectations at the time of utilization.
- CLTC designee
- LTCP designee
- FL DFS Approved Instructor
George A. Mellendorf
George Mellendorf has spent more than four decades inside the long-term care insurance industry — underwriting policies, explaining benefits, and sitting across the table from families who were often encountering these questions for the first time, usually at the worst possible moment. He watched the same pattern repeat: families who planned early had options. Families who waited had fewer, and more expensive, ones.
In 1981, George founded Central States Insurance Services, Inc. (known in the industry as LTC Solutions), which grew into a national long-term care insurance brokerage marketing traditional and asset-based LTC insurance to independent agents and Insurance Representatives across the country. For sixteen years, from 2000 to 2016, his agency served as a Brokerage General Agent (BGA) for Genworth, at the time one of the largest carriers underwriting long-term care insurance in the United States.
Today, George channels that same experience into Funding LTC Marketplace — matching families to the traditional, hybrid, and annuity-based coverage that actually fits their age, health, and goals — while continuing to write and review the educational work published on FundingDependency.com.
"Protecting assets and planning are the two motivators for the purchase of long-term care insurance." George A. Mellendorf
Four-plus decades in long-term care insurance.
Founded Central States Insurance Services, Inc. (LTC Solutions)
George started what became a national long-term care insurance brokerage (BGA/MGA) headquartered in Cape Coral, Florida — marketing traditional and asset-based long-term care insurance to independent agents and Insurance Representatives across the country.
Brokerage General Agent (BGA) partner for Genworth
For sixteen years, George's agency served as a BGA for Genworth, at the time one of the largest carriers underwriting long-term care insurance in the United States.
Recognized industry voice on long-term care insurance
Quoted repeatedly by trade publications and consumer-education outlets as a long-term care insurance expert, discussing buyer demographics, high-net-worth planning, hybrid policy design, and shared-care provisions for couples.
LTC Solutions acquired by Krause Brokerage Services
Krause Brokerage Services (Krause Group) acquired LTC Solutions, folding George's four-decades-plus of long-term care insurance experience into Krause's national brokerage network. George has continued as an active insurance professional in long-term care insurance within that network.
Founder, Funding LTC Marketplace
Alongside his continued long-term care insurance advisory work, George built Funding LTC Marketplace to give families direct, side-by-side access to the coverage his decades of underwriting experience taught him to trust.
Depth that only comes from decades in the field.
- 01
LTC insurance underwriting & brokerage
Four-plus decades running a national BGA/MGA distributing traditional and hybrid LTC insurance.
- 02
Hybrid & asset-based LTC insurance
Cash-benefit, lump-sum, and inflation-growth policy design.
- 03
Multi-life & small-business group LTC
Workplace-sponsored coverage, including options for small groups and women executives.
- 04
Medicare, Medicaid & VA fundamentals
How the government-based pillars interact with private insurance and personal assets.
- 05
Consumer & continuing-education instruction
Translating carrier and regulatory complexity into plain language for consumers and licensed agents alike.
George holds the CLTC (Certified in Long-Term Care) and LTCP (Long-Term Care Professional) designations. He is also listed as an approved insurance continuing-education instructor (Instructor ID #737925) on the Florida Department of Financial Services' official instructor registry — authorized to teach state-mandated continuing education to other licensed Florida insurance agents.
License status can be independently verified at LicenseeSearch.FLDFS.com.
"When I first started in the 'nursing home insurance' business in 1981, the average age was 74. Today we are down to the mid-50s and early 60s." George A. Mellendorf
Central States Insurance Services, Inc.
Founded in 1981 and headquartered in Cape Coral, Florida, Central States Insurance Services, Inc. is the parent company behind Funding LTC Marketplace and its educational sister project, FundingDependency.com. Every quote, comparison, and piece of guidance on this site is grounded in the same underwriting discipline George built the company on more than four decades ago.
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